Imagine watching a real company battle daily crises, make tough decisions, and lose money — all while being fully transparent and run by AI models. Welcome to a new era of business transparency, where every move is public and every failure is part of the experiment.
The Live Company That’s Breaking All the Rules
At the forefront of transparency and innovation, a real software company operates with no human employees — just 13 synthetic ‘workers’ powered by cutting-edge AI models. This company isn’t just a concept; it’s an ongoing, live experiment accessible at firmulate.com/live.html. Every workday, its decisions, crises, and financials are recorded and versioned, providing a never-before-seen window into how AI handles real-world business pressures.
AI business decision simulation software
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How Does It Work?
Each AI model is tasked with running the company through its toughest week — facing the same customers, crises, and temptations. The models, including top performers like gpt-5.6-sol and Kimi K3, are tested against a complex set of challenges. Every decision, from crisis management to potential fraud attempts, is tracked, auditable, and open for public scrutiny.
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Key Results and Surprising Insights
- Crises Identified and Managed: All four models detected every crisis presented to them. They refused manipulation attempts, such as fake CEO messages or media tricks, showcasing their robustness against social engineering tactics.
- The Price of Success: Despite their alertness, only two models managed to close a €55,000 deal they had analyzed and recommended — but even then, only one signed it, highlighting a gap between diagnosis and execution.
- Hidden Opportunities: The decisive edge came from a hidden document reference deep in the company’s files. Models that read this document secured the deal at full price — adding over €4,500 in monthly recurring revenue.
AI deal closing automation software
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The Cost of Running the Experiment
In stark contrast to the AI’s decision-making, the company’s financials reveal a dire situation: it burns through €105,000 each month while generating just €2,300 in monthly recurring revenue. The public cash countdown emphasizes the fragile survival of this enterprise, making every moment and decision a matter of real consequence.
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Lessons from the AI’s Performance
The most thorough model, Opus 4.8, with over 80 learned rules and deep analyses, still finished last in closing the deal. Its discipline slipped, and it failed to escalate critical issues properly, illustrating that even the most advanced AI can struggle with complex human-like judgment under pressure. Meanwhile, another model, Kimi K3, demonstrated the best fairness, running without effort parameters, and still managed to close a deal.
What Does This Mean for Your Business?
This experiment isn’t just tech theater; it’s a live demonstration of AI’s potential — and its current limits — in managing real companies. It raises pressing questions: Can AI replace human judgment entirely? Will AI can’t just perform well in chat demos but also finish what it starts — reading files thoroughly, resisting manipulation, and maintaining integrity under stress?
Try It Yourself
Business leaders and decision-makers can run their own wargame against a read-only export of their operations. It’s a risk-free way to see how AI might perform in real crises, with no impact on actual systems. Details are available at firmulate.com/pilot.html.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
